Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a plethora of avenues; advertising, customer service, by association, quality, public relations, sponsorship, awards, etc… And the second point; marketing is a long-term investment.
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You have done your calculations so it’s left for your buyers to do theirs. If they fail to spot your business weakness, then it’s to their own detriment. You just make sure you keep it that way; it’s business.
In Network Marketing, you grow your business by inviting people to buy products and recommend the products. These people in turn invite other people whom invite other people and so on and so forth. Each of these “generations” of people inviting other people is known as a “level” in your organization.
If you are interested in an ice cream business, you can start by learning everything you can about the business. To help you have a good start, here are a few things that you may find useful in learning how to start an ice cream business.
Your business plan must include a way to be remarkable. Every business has the ability to do this. Don’t be lazy or make excuses- put work and plenty of forethought into this. After all, practically anyone can open a business or offer a service but you must go one step further. You need to go the extra mile and put in the extra effort. Don’t put in 100 percent effort but 200 percent. Find your niche and then take the initiative to be you but a you that is different from everyone else. You can sell the same products as 50 other businesses but you will have the hook that draws customers in.
There you have my seven commandments of marketing based upon 33 years of business experience. “Commandment” is defined as “A formal pronouncement or rule”. Keep in mind and put into practice these seven commandments of marketing. When you do, your marketing efforts will result in the only true value of marketing – increased sales!